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With the U.S. midterm elections less than a month away, dating app Tinder partnered with voting information organization BallotReady to help their users get out the vote. There's now a new Election Center feature in the app where Tinder users can access information about voter registration, measures on their local ballots, and polling stations.
In a Tinder survey of over 2,000 adults done last month, 63 percent of participants aged 18-25 said that information on ballots is overwhelming, while 70 percent said the voting process should be easier to figure out. Considering the voting process in the U.S. is indeed esoteric, Tinder is providing easy-to-understand info in an easy-to-find spot — within the app.
Election Center can now be found in the Explore section of Tinder. It'll have several sections:
Register to Vote:Singles can select their state or territory and will be redirected to its registration page.
My Actions: A checklist detailing steps to register, request a mail-in ballot, and/or find a polling place.
My Stickers: Tinder users can add an "I Voted" sticker to their profile — a smart move as 47 percent of people surveyed by Tinder said finding out their date is a non-voter would be a dealbreaker
My Ballot: Information on local ballot measures from BallotReady
"This new generation of daters wants to be heard," said Tinder CMO Melissa Hobley in a press release. Despite this, however, "many young singles don’t feel properly informed on key issues in these midterm elections, and we want to do something about that."
Hobley continued, "Tinder’s partnership with BallotReady is a meaningful way for our members to easily get involved, informed and show off their civic pride to potential matches."
Finally, you can swipe and exercise your civic duty at the same time.
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